Ayushmann Khurrana plays Prem, the gentle, idealistic hero long at the heart of Sooraj Barjatya's films, opposite Sharvari, in a family entertainer that marks the director's return to romance. Barjatya, whose name is synonymous with big-hearted family dramas, reunites with composer Himesh Reshammiya for a story of love, family and values in the tradition of his best-known work.

The name Prem has been carried by Salman Khan in Maine Pyar Kiya, Hum Aapke Hain Koun..! and Prem Ratan Dhan Payo, and by Shahid Kapoor in Vivah. Barjatya won the National Film Award for Best Director for his previous film, Uunchai (2022).