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One Man and His Shoes  2020
Director:  Yemi Bamiro
Producer:
  Michael Marden and Will Thorne
Editor:
  Michael Marden
Music:
  Baba Adefuye and Thomas Farnon
slideshow
Cast:
spacer1 David Falk
spacer1 Jemele Hill
spacer1 Scoop Jackson
spacer1 DJ Clark Kent
spacer1 Roland Lazenby
spacer1 David Stern
spacer1 Rick Telander
spacer1 Sonny Vaccaro
spacer1 David Falk spacer1 Jemele Hill spacer1 Scoop Jackson
spacer1 DJ Clark Kent spacer1 Roland Lazenby spacer1 David Stern
spacer1 Rick Telander spacer1 Sonny Vaccaro spacer1
spacer1 David Falk spacer1 Jemele Hill
spacer1 Scoop Jackson spacer1 DJ Clark Kent
spacer1 Roland Lazenby spacer1 David Stern
spacer1 Rick Telander spacer1 Sonny Vaccaro

Synopsis:
Yemi Bamiro follows his impressive short works with a debut feature documentary of scale – examining the cultural and commercial phenomena of Michael Jordan against the increasing commodification of Black culture and a lack of corporate accountability.

A sportsman with once-in-a-generation talent, Jordan was held up as a symbol of Black progress; he had his own phenomenally successful trainer brand that made Nike one of the most profitable companies in the world.

Bamiro deftly charts the rise of Jordan against 80’s and 90’s pop culture milestones: hip hop, Spike Lee, the emergence of the mega-watt and mega-rich sports personalities. He also highlights how brands became savvy manipulators of youth culture by stoking America’s toxic obsession with consumerism and celebrity in a climate of increasing class and race inequality.

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